A recent survey says 80% of Europeans would be prepared to change their purchasing habits and buy more environmentally-friendly products, but many feel they lack information and distrust manufacturers’ environmental claims. The survey on the “Attitudes of Europeans towards building the single market for green products” indicates more than three-quarters of respondents are willing to pay more for environmentally-friendly products if they were confident the products are truly environmentally-friendly (77%). Slightly more than half of EU citizens feel informed (55%) on the environmental impacts of products they buy & use.
Certainly, EU policy makers and citizens want to see more green products on shelves, but this survey shows that most of people are confused by green claims and don’t trust them. That’s not good for consumers, and it is not rewarding those companies that are really making an effort. That’s why the EU Commission is working with companies and other stakeholders to develop the credible information consumers are looking for when they buy products. This will help develop markets and open up opportunities for innovation and investment in the green economy.
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Almost every human activity uses up precious natural resources, resulting in large-scale production of waste, increased emissions of greenhouse gases, inefficient consumption of water and energy use. To look into a more hopeful and sustainable future, and see one that is truly environmentally and socially responsible for the future of the next generations and our planet, we can’t carry on consuming and throwing away after a single use. However, if you underscore all your business operations and purchasing decisions having always this simple truth in mind, you will make the right decisions to bring any possible event towards sustainability.
In order to help you make your event really “green” and sustainable, we would need to delve first into all different areas of event planning (which is not the aim of this post), showing you how each management and communications system could affect the natural environment and local community, and suggesting you any possible sustainable alternatives. Although, before starting the analysis of the major areas of impact that your event could have on the natural environment and society, we want to help you create your green event policy, as it is the first step to make within your company to reducing the impact of all your meetings and events.
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