A recent survey says 80% of Europeans would be prepared to change their purchasing habits and buy more environmentally-friendly products, but many feel they lack information and distrust manufacturers’ environmental claims. The European Commission Survey on the “Attitudes of Europeans towards building the single market for green products” indicates that more than three-quarters of respondents are willing to pay more for environmentally-friendly products if they were confident the products are truly environmentally-friendly (77%). Slightly more than half of EU citizens feel informed (55%) on the environmental impacts of products they buy and use.
Certainly, EU policy makers and citizens want to see more green products on shelves, but this survey shows that most of the people are confused by green claims and don’t trust them. That’s not good for consumers, and it is not rewarding those companies that are really making an effort. That’s why the EU Commission is working with companies and other stakeholders to develop the credible information consumers are looking for when they buy products. This will help open up new opportunities for innovation and investment in the green economy.
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