Most of Europeans Concerned on the Environmental Impact of Products

EU Sustainable Consuption and Production

 

A recent survey says 80% of Europeans would be prepared to change their purchasing habits and buy more environmentally-friendly products, but many feel they lack information and distrust manufacturers’ environmental claims. The European Commission Survey on the “Attitudes of Europeans towards building the single market for green products” indicates that more than three-quarters of respondents are willing to pay more for environmentally-friendly products if they were confident the products are truly environmentally-friendly (77%). Slightly more than half of EU citizens feel informed (55%) on the environmental impacts of products they buy and use.

Certainly, EU policy makers and citizens want to see more green products on shelves, but this survey shows that most of the people are confused by green claims and don’t trust them. That’s not good for consumers, and it is not rewarding those companies that are really making an effort. That’s why the EU Commission is working with companies and other stakeholders to develop the credible information consumers are looking for when they buy products. This will help open up new opportunities for innovation and investment in the green economy.

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Increase the Triple Bottom Line & Improve Brand Reputation

 

Whether you are a CEO, or a member of a Board of Directors, as well as if you are a C-level executive, or a Senior or Middle Manager, you have to understand why you need to help your organization increase the Triple Bottom Line (referred to also as “TBL” or “3BL” – People, PlanetProfit) – and not just the Economic Bottom Line – and improve brand reputation.

On the one hand, every manager knows the meaning of the accounting terminology “Bottom Line”, as it describes the net income or loss that an organization makes at the end of a financial or fiscal year, and that is utilized to calculate the Earnings-Per-Share (EPS) of a business.

On the other hand, not every businessman recognizes what the definition of the “Triple Bottom Line” accounting method is about: i.e. analysis, management, measurement and communication of an organization’s environmental responsibility, its social awareness and economic profitability.

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