The Strategic Role of Communication for Sustainability

 

What do the terms “communication” and “sustainability” mean when they are linked together? What do we understand by “communication”? What does “sustainability” imply for us?

People have different understandings of this terminology, depending on numerous linguistic and cultural characteristics in various countries in Europe and around the world, which can go far sometimes from the original definition of Sustainable Development set in 1987 by the UN Brundtland Commission as the “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

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How to Communicate Environmental, Health and Safety Risks to the Public

 

As tension grew between several industries and local communities at risk over environmental pollution and human health, citizens, activists and governmental agency officials began to pay closer attention to the communication practices of the medium-to-large-sized companies and multinationals in describing these dangers.

In the last thirty years risk communication studies grown steadily as a consequence of the increasing complaints regarding the quality, trustworthiness and accuracy of the industry’s reports about risk issues and the interaction with affected communities.

But, how can we define risk communication? In general, we can say that risk communication is any public or private communication that informs people about the existence, nature, form, severity or level of acceptability of a risk.

In a more specific context, especially the one in which health, safety and environmental managers operate, the meaning of risk communication, as well as policies and strategies about how to communicate minor and major environmental risks to the public and stakeholders, has become more precise in its objectives and assumptions about the different target audiences that risk communication messages need to reach.

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Welcome to ETICAMBIENTE® Blog!

 

Welcome to our Corporate Blogging Space!.

Here you can read articles and posts about Sustainability and CSR written by the Founder and CEO of ETICAMBIENTE® Sustainability Management & Communications Consulting, Dr. Paola Fiore (Me).

Founded in 2000 ETICAMBIENTE® is a valued and an established Brand and a Pioneer in the field of Sustainability Thinking and CSR Strategy.

We are not going to make a long introduction. If you are here reading and commenting, we believe that you are most likely familiar with us and what we do.

We are sure that you already know that we are passionate about Environmental Protection, Business EthicsSocial JusticeNatural Resources and Sustainable Development, and that we want to help Small, Medium and Large Companies and Citizens develop their own Sustainable Businesses and Green Living Styles towards a more Environmentally and Socially Responsible Society and Economy.

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