Green Marketing

Want To Improve Community-Level Green Behaviour? Try With Social Marketing

By | 2017-09-23T11:45:28+00:00 March 10th, 2014|Categories: Education for Sustainability, Green Marketing, Social Marketing|Tags: , , , , , , , , , , |

A community-level initiative in the UK has successfully used social marketing techniques to encourage participants to cut their greenhouse gas [...]

Environmental Management Systems Should Not Be Merely Used As Marketing Tools

By | 2017-09-23T11:44:01+00:00 February 28th, 2014|Categories: Environmental Management, Green Marketing, Sustainability Communications, Sustainable Industries, Sustainable Supply Chain|Tags: , , , , , , , , , |

Generally, companies that adopt an Environmental Management System (EMS) based on the ISO 14000 family of international standards, and which is normally designed [...]