A recent survey says 80% of Europeans would be prepared to change their purchasing habits and buy more environmentally-friendly products, but many feel they lack information and distrust manufacturers’ environmental claims. The European Commission Survey on the “Attitudes of Europeans towards building the single market for green products” indicates that more than three-quarters of respondents are willing to pay more for environmentally-friendly products if they were confident the products are truly environmentally-friendly (77%). Slightly more than half of EU citizens feel informed (55%) on the environmental impacts of products they buy and use.
Certainly, EU policy makers and citizens want to see more green products on shelves, but this survey shows that most of the people are confused by green claims and don’t trust them. That’s not good for consumers, and it is not rewarding those companies that are really making an effort. That’s why the EU Commission is working with companies and other stakeholders to develop the credible information consumers are looking for when they buy products. This will help open up new opportunities for innovation and investment in the green economy.
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Almost every human activity uses up precious natural resources, resulting in large-scale production of waste, increased emissions of greenhouse gases, inefficient consumption of water and energy use.
To look into a more hopeful and sustainable future, and see one that is truly environmentally and socially responsible for the future of the next generations and our planet, we can’t carry on consuming and throwing away after a single use.
However, if you underscore all your business operations and purchasing decisions having always this simple truth in mind, you will make the right decisions to bring any possible event towards sustainability.
In order to help you make your event really “green” and sustainable, we would need to delve first into all different areas of event planning (which is not the aim of this post), showing you how each management and communications system could affect the natural environment and local community, and suggesting you any possible sustainable alternatives.
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Due to the impact of globalization and the key challenges related to global warming, from reducing waste production and carbon emissions to managing energy and water resources, a more responsible and sustainable approach towards a greener economy and healthier society is needed by all industry and governments all around the world, in order to prioritize the protection of natural resources, as well as enhance new business and social opportunities.
To achieve a more sustainable and long term political, economic and social development, all authorities, managers and politicians are urgently called upon to address top international cross-cutting problems, all while solving new local issues.
A solution to a regional problem involves tackling other connected world-wide challenges; and, such important holistic approach should be at the core of any integrated Sustainability Management System (SMS) for those private companies, or public organizations, that fully understand the importance of dealing with the complex interdependency of the ecosystems and environmental services, and wish to use more efficiently the natural, economic and labour resources, as well as minimize the environmental impacts of human activity.
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