As tension grew between several industries and local communities at risk over environmental pollution and human health, citizens, activists and governmental agency officials began to pay closer attention to the communication practices of the medium-to-large-sized companies and multinationals in describing these dangers.
In the last thirty years risk communication studies grown steadily as a consequence of the increasing complaints regarding the quality, trustworthiness and accuracy of the industry’s reports about risk issues and the interaction with affected communities.
But, how can we define risk communication? In general, we can say that risk communication is any public or private communication that informs people about the existence, nature, form, severity or level of acceptability of a risk. In a more specific context, especially the one in which health, safety and environmental managers operate, the meaning of risk communication, as well as policies and strategies about how to communicate minor and major environmental risks to the public and stakeholders, has become more precise in its objectives and assumptions about the different target audiences that risk communication messages need to reach.
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A growing number of organizations and networks are engaging with companies to integrate sustainable development principles into core business strategies, and move further the movements for sustainability both at local and global level.
In the debate around meeting the challenges of corporate sustainability in the 21° century, there are several factors to consider that are usually categorized as key economical, social, political, environmental, technological and global influences.
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Sustainability can create competitive advantage and higher profits on condition that organizations truly modify their mindset and culture, by polluting less the environment, helping society to growth in a more responsible way, and making more sustainable business.
The global economic crisis, geopolitical instability in Middle East, security of energy supply in the European Union, as well as environmental pollution, climate change and unfair labour practices are top issues that will continue to drive chance toward sustainability at local and global level.
Shareholders and stakeholders have growing expectations about the positive and negative impacts that companies and their businesses can have, or might have in the future, on natural resources, civil society and the economy.
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