The Strategic Role of Communication for Sustainability

 

What do the terms “communication” and “sustainability” mean when they are linked together? What do we understand by “communication”? What does “sustainability” imply for us?

People have different understandings of this terminology, depending on numerous linguistic and cultural characteristics in various countries in Europe and around the world, which can go far sometimes from the original definition of Sustainable Development set in 1987 by the UN Brundtland Commission as the “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

Continue reading ETICAMBIENTE® BLOG POST: “A Sustainable Innovation Governance to Solve Environmental and Social Problems” and engage in the conversation by submitting your comments »

 

Green Web Hosting! This site hosted by DreamHost.

Get Your Green Host!

 

Increase the Triple Bottom Line & Improve Brand Reputation

 

Whether you are a CEO, or a member of a Board of Directors, as well as if you are a C-level executive, or a Senior or Middle Manager, you have to understand why you need to help your organization increase the Triple Bottom Line (referred to also as “TBL” or “3BL” – People, PlanetProfit) – and not just the Economic Bottom Line – and improve brand reputation.

On the one hand, every manager knows the meaning of the accounting terminology “Bottom Line”, as it describes the net income or loss that an organization makes at the end of a financial or fiscal year, and that is utilized to calculate the Earnings-Per-Share (EPS) of a business.

On the other hand, not every businessman recognizes what the definition of the “Triple Bottom Line” accounting method is about: i.e. analysis, management, measurement and communication of an organization’s environmental responsibility, its social awareness and economic profitability.

Continue reading ETICAMBIENTE® BLOG POST: “Increase the Triple Bottom Line & Improve Brand Reputation” and engage in the conversation by submitting your comments and thoughts »

 

Green Web Hosting! This site hosted by DreamHost.

Get Your Green Host!