A community-level initiative in the UK has successfully used social marketing techniques to encourage participants to cut their greenhouse gas emissions. On average, participants reduced their emissions footprint by 2 tonnes every year.
Based on the initiative, the authors of this study propose a framework to guide future community engagement. There is increasing emphasis on the role of community-level movements to reduce greenhouse gas emissions.
In this study, researchers examine an initiative which utilized “social marketing” to encourage a shift towards pro-environmental behaviours in the city of York, UK.
Continue reading ETICAMBIENTE® BLOG POST: “Want To Improve Community-Level Green Behaviour? Try With Social Marketing” and engage in the conversation by submitting your comments »