Want to Inspire and Encourage Innovation? You Need to Invest in New Green Jobs and Skills

Investing in New Green Jobs and Skills

 

Green jobs” are defined as “jobs that reduce the environmental impact of enterprises and economic sectors, ultimately to levels that are sustainable” (UNEP/ILO/IOE/ITUC, 2008). The broadness of this definition means that – potentially – almost every job can become greener.

Indeed, boundaries between “green” and “non-greenjobs are already becoming blurred.

For instance, in some countries “energy auditor” is viewed as a new, green job; in others, it is seen as a shift of competences for an existing profession: auditor. This blurring will intensify as more economic spheres improve their resource efficiency.

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#Meglio30: Risparmia energia anche a casa!

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Paola Fiore, Fondatrice di ETICAMBIENTE® e Ambasciatrice del Progetto #Meglio30 in Italia.

 

La temperatura media di lavaggio in Europa è di 41°. In Italia si riesce a fare meglio con 40°. Se tutti i cittadini europei diminuissero la temperatura media del bucato di , si risparmierebbero oltre 2.300 GWh l’anno, equivalenti al consumo di energia elettrica di più di 300.000 persone.

Il risparmio energetico nazionale, derivante da una riduzione di soli della temperatura media di lavaggio, equivale infatti alle emissioni prodotte da oltre 124.000 automobili. Il tutto, a vantaggio di consumatori e ambiente, grazie a un piccolo cambiamento nelle abitudini di lavaggio dei cittadini.

A 30° in lavatrice si ottengono risultati eccellenti con il bucato. In tale modo, si possono ridurre le emissioni di CO2, si abbassa la bolletta dell’energia elettrica e si tutela l’ambiente; al tempo stesso, si assicura più lunga vita ai capi di abbigliamento, perché i tessuti non si danneggiano.

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Could a New Green VAT System Encourage Sustainable Consumption and Production?

On 02/04/2014, in Environmental Economics, Environmental Finance, Sustainable Production, by Dr. Paola Fiore

Green VAT System and Sustainable Consumption and Production

 

A recent study has proposed a new economic tool designed to encourage a more sustainable production and consumption.

To ensure that the environmental impact of products is reflected in their cost, the authors of the research recommend a System of Green Value Added Tax (VAT) based on the Life Cycle Assessment (LCA).

The importance of decoupling environmental degradation from economic growth is highlighted by the EU’s Roadmap to a Resource Efficient Europe and Sustainable Consumption and Production and Sustainable Industrial Policy Action Plan.

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Want To Improve Community-Level Green Behaviour? Try With Social Marketing

On 10/03/2014, in Education for Sustainability, Green Marketing, Social Marketing, by Dr. Paola Fiore

Social Marketing and Environmental Behaviour

 

A community-level initiative in the UK has successfully used social marketing techniques to encourage participants to cut their greenhouse gas emissions. On average, participants reduced their emissions footprint by 2 tonnes every year.

Based on the initiative, the authors of this study propose a framework to guide future community engagementThere is increasing emphasis on the role of community-level movements to reduce greenhouse gas emissions.

In this study, researchers examine an initiative which utilized ”social marketing” to encourage a shift towards pro-environmental behaviours in the city of York, UK.

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Environmental Management Systems Should Not Be Merely Used As Marketing Tools

Environmental Management Systems and Greenwashing

 

Generally, companies that adopt an Environmental Management System (EMS) based on the ISO 14000 family of international standards, and which is normally designed to help reduce the business’s environmental impact, back this up with sincere, long term investment in environmentally-friendly practices and technologies, as suggested also by a recent review.

Researchers of this latest study found that the adoption of the ISO 14001:2004 requirements for certification was not “greenwash“, but reflected in fact a move towards more sustainable practices in both European and North American companies.

Environmental management systems, such as the international standard ISO 14001:2004 and the European Union’s Environmental Management and Audit Scheme (EU EMAS III), provide a holistic approach towards reducing the environmental impacts, and the number of companies that are using these management systems has increased rapidly in the recent years.

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